A welcoming in-store atmosphere is necessary to create a positive
retail experience for your customers. Whether you run a supermarket,
resort, bank or transportation station, courteous service
is not the only thing that ensures happy customers. You should
play appropriate background
music that compliments the mood or nature of your business.
However, as many business owners and managers already know,
using commercial music as background in-store music owned
by large record companies can be very expensive. You are required
to pay yearly fees to performance rights organizations (PRO)
when using commercial music. So, instead of paying these hefty
reoccurring fees, why not use royalty free music instead?
You only pay a one-time fee to be able to use royalty free
music for as long as you’d like. Royalty free music from Opuzz
for in-store music
works on a direct blanket license model where Opuzz directly
assigns you rights to you our music without having to pay
fees to royalty collection agencies (PRO) like ASCAP or BMI.
Here's a list of possible places you can use Opuzz royalty
free music in:
• Department Stores
• Supermarkets & Grocery Stores
• Banks
•
Hotels & Motels
• Resorts
• Transportation
Stations (Airports, Train Stations & Bus Terminals)
Department Stores
Although most may think commercial music is the default music
to use in your stores, many department stores today are using
royalty free music instead to save on costly royalty fees. Different
stores may have different objectives when it comes to playing
music and today’s royalty free music libraries have good selection
to meet those requirements. Some may want a stress-free retail
experience for their customers with light, easy listening music
while others may want to exude a more hip image with contemporary
or possibly rock, funk or hip hop tracks. During festive seasons,
playing appropriate holiday
music helps get store patrons in the mood and keep them
in shopping spirits. With a one-time fee, you’ll never need
to rely on commercial music ever to meet your store’s music
needs.
Supermarkets & Grocery Stores
For many people, grocery shopping is a routine errand - a necessity
rather than a choice. For others, it is a family event saved
for the weekend. But no matter how this task in viewed, everyone
wants to shop a pleasant environment. So, to make grocery shopping
more enjoyable for their customers, many owners and managers
of supermarkets and grocery stores play appropriate music during
business hours. Even small one-store stores or specialty stores
today find it necessary to play background music instead of
leaving background silence with noise from backroom operations,
kitchen or traffic noise from the street to flow into your store
space. Use royalty free in-store music to your advantage. Be
it serene and easy going background
music or fun and upbeat music to get your customers shopping
faster and purchasing more, royalty free music is an inexpensive
way to set appropriate moods for your store’s shopping experience.
Banks
Relaxed. Comforting. Calm. Dependable. These are all
words to describe an ideal banking environment. For many folks,
doing banking errand can be monotonous, time-consuming or even
stressful. Banks today are consistently looking for ways to
improve their customers' banking experience. Putting their clients
at ease with calming, soft background music is necessary. Harsh
cold lighting, furnishings and silence are a thing of the past.
It may also be inappropriate to play music with singing as it
can often be distracting to conversations and consulting services
taking place. Royalty free music offers many different genres
of soothing background music, from classical compositions and
light piano arrangements to airy calm background music tracks
to help create a professional environment.
Hotels & Motels
Both hotels and motels must accommodate a plethora of personalities
each year. From the tired professionals staying overnight on
business to the energetic bridesmaids that are in town for a
wedding, these establishments must cater to all kinds of people.
Set a pleasant lobby atmosphere for your guests using royalty
free music without having to pay costly licensing or royalty
fees. Instrumental background
music is a safe bet to accommodate a host of guest from
all backgrounds.
Resorts
Resorts have become popular all-in-one getaways for families,
honeymooners, students, couples or anyone that is looking to
a good time be it relaxing and kicking back or having plenty
of adventure, excitement and fun. Resort owners and managers
are always on a look out for ways to improve the overall experiences
their guest have at their resorts. Since so many activities
and spaces within a resort requires background music to be played
on a continual basis, many have turn to royalty free music to
reduce their expenditure on licensing music. Having a comprehensive
music library that is royalty free as a dedicated resource can
save you thousands every year. Opuzz has just that in our comprehensive
hard drive system that is sold on a buyout one-time basis.
Transportation Stations (Airports, Train Stations & Bus
Terminals)
Traveling can be an exciting time for many people, but for others
it can be a stressful event especially for tired business travelers
or those with small children. Airports, train stations and bus
terminals serve millions of diverse people daily. Many travelers
or commuters spend hours waiting for their means of transportation
to arrive. So, in order to relax and provide a more pleasant
atmosphere, many transportation stations opt to play soft soothing
instrumental background music instead of playing the radio (which
may not be suitable as there are often ads, music with singing
and deejays doing their runs), or playing nothing at all and
leaving busy noises from travelers, vehicles and more to fill
the sound space. As these stations usually serve hundreds of
thousands or even millions of travelers or commuters everyday,
licensing music the traditional way can be very costly as fees
are calculated based on several criterias including average
number of listeners, geographical coverage, frequency and etc.
Alternatively use royalty
free music. You’ll save on reoccurring fees and you’ll only
need to pay a one-time fee to use the music. |
